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Importance of Mass Communication

Importance of Mass Communication :
 
 Mass communication is the process of sending message to a large number of people at a time by using some media. The importance of mass communication in modern business is inevitable. The roleof mass communication in business is discussed Below : 


1. Introduction of business

2. Promotion of product

3. Equilibrium in demand and supply

4. Facing competition

5. Expansion of business

6. Market survey

7. Public relation

8. Arranging meeting
 

Perquisites for Successful Mass Communication

Perquisites for Successful Mass Communication :
 
 Mass Communication is the process of sending message to a large number of people at a time by using some media. The essential elements or prerequisites of successful mass communication are given below :

1. Proper planning

2. Identify the objective 

3. Identify the audience

4. Selecting of appropriate media

5. Selecting appropriate message

6. Completeness of message Using simple and easy language 

7. Consistency

8. Getting the feedback
 

Definition of letter

Letter :
A letter is a written message send by one person to another. So, when we transfer any written message through mail, it is called letter. According to Oxford Dictionary "A letter is a message that is written down or printed on paper and usually put in an envelope and send to somebody". So, we can say that; letter is a printed or hand written message that is sent from one person to another through mail or other way.

Definition of Business letter

Business letter :

 Letter containing business  related information is called business letter. A few definitions of business letter are given below : 

According to J.H.Hanson "The letter which are exchanged among business in connection with business affairs are called business letter".

According Professor Taintor "All letters written for business purpose are business letters"

From the above definition  we can say that; business letter contains business related information that is exchanged with others.
 

Objectives and Functions of Business Letter

Objectives and Functions of Business Letter :
 
 Letter containing business related information is called business letter. The functions of business letters are multidimensional. The importance of business letter is presented below through it various function : 

1. To exchange business information

2. Building and maintain business relation

3. Records and references

4. Making a lasting impression

5. An authoritative proof

6. Building goodwill

7. Others.
 

Definition of Memo

Memo :
Memo is the short form of memorandum. A memo is a short piece of writing generally used for internal communication. According to RC Sharma and Krishna Mohan "A memo is a short piece of writing generally used by the officers of an organization for communication among themselves". From the above discussion we can say that; memo is a short piece of writing used between executives and subordinates of the same level of an organization.

What are the Advantages and Disadvantages of Memorandum

The Advantages and Disadvantages of Memorandum :
A. Advantages of Memo :

1. Brief and simple

2. Convenient for use

3. Inexpensive media

4. Further reference

5. No distortion of message

6. Preservation of information

7. Open to all

8. Effective communication


B. Disadvantages of Memo :

1. Limited scope

2. Leakage of information

3. Lack of flexibility

4. Ineffective of illiterate people

5. Inappropriate for complex information

6. Limited external use.
 

Definition of Report

Report :
A report is a description of an event carried back to someone who was not present on the scene. report can be written or oral, but in most of the cases it is written. According to Betty and Kay "A report is a written or oral message presenting information that will help a decision maker to solve a business problem". So, we can say that; it is a written or oral message of facts relating to a particular event.

What are the Advantages and Disadvantages of Report

The Advantages and Disadvantages of Report :
A). Advantages of Report :

1. In-depth information

2. Accurate and precise

3. Permanent record

4. Legal document

5. Future reference

6. No possibility of distortion of message

7. Recommendations

8. Fact finding tools

9. Keeping secrecy

10. Open to all


B). Disadvantages of Report :

1. Time consuming

2. Costly

3. Limited use

4. Require special expertise

5. Complex to use

6. Delayed feedback

7. lack of flexibility

8. Problem of gathering information
 

Definition of Oral Communication

Oral Communication :
Oral communication i the process of exchanging message between or among parties orally. here the sender and receiver exchange message directly. Most of the time, we use oral communication. According to Griffin "Oral communication takes place in face-to-face conversation, group discussion, telephone calls and others circumstances in which spoken work is used to express meaning". From the above discussion we can say that; oral communication takes place in oral form and sender and receiver communicate with each other directly.

What are the Major Media of Oral Communication

The Major Media of Oral Communication :
 
 When message is exchanged between the parties orally, it is called oral communication. It is also word based communication but not in written form. There are two types of media of oral communication :

1. Mechanical media of oral communication :

a. Telephone

b. Radio

c. Television

d. Microphone


2. non-mechanical media of oral communication :

a. Face to face conversation

b. Interview

c. Meeting

d. Conference

e. Lecture

f. Group discussion

g. Grapevine
 

Definition of Speech

Speech :
Speech is an important media of oral communication. A speech is a public speaking delivered by a speaker on some occasions. According to Oxford Dictionary "A speech is a formal talk that a person gives to an audience". From the above definition we can say that, speech is a formal talking or speaking delivered by a person in front of a gathering. It is a public speaking.

Guidelines for Effective Speech

Guidelines for Effective Speech :
 
 Speech is an important media of oral communication. A speech is a public speaking delivered by a speaker on some occasions. The speaker should remember the following guidelines to make speech successful.


Taking proper preparation

Drafting the speech perfectly.

Clear pronunciatio
n
Brevity and precision

Logical sequence

Natural voice

Using simple and suitable words

Using body language

Control of emotion

Speaking slowly.
 

Definition of Interview

Interview :
An interview is a face to face conversation. It is a test of both the communications and parties engaged in the interviews. According to Gibson and Hanna "An interview is a face to face interpersonal event in which at least one person has planned to achieve a specific goal". from the above discussion we can say that, interview is a face to face meeting between the interview and the interviews where the interviewer asks some questions to the interviews to test his intelligence, knowledge and personality.

What are the Advantages an Disadvantages of Interview

The Advantages an Disadvantages of Interview :
 
  An interview is a face to face conversation. It is a test of both the communications and parties engaged in the interviews. The Advantages and Disadvantages of interview are given below :

A). Advantages of Interview :

1. Quick report.

2. Selection of suitable candidate

3. Increasing goodwill of the company

4. Proper understanding

5. Employe counselling

6. Time saving

7. Easy correction of information

8. Personal interaction

9. Monitoring performance

10. Motivation employees


B). Disadvantages of Interview :

1. Time constrain

2. Possibility of personal influence

3. Evaluation of subjective aspects

4. Hidden agenda

5. Much agenda

6. Absence of written form
 

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